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The Star takes Origin to the next level with the new Blatchys SMARTWiG

The Star takes Origin to the next level with the new Blatchys SMARTWiG

Major sponsor and official home of the NSW Blues, The Star Sydney will take this year’s NRL State of Origin experience to the next level with the launch of an innovative new Blatchys Blues SMARTWiG.

Major sponsor and official home of the NSW Blues, The Star Sydney will take this year’s NRL State of Origin experience to the next level with the launch of an innovative new Blatchys Blues SMARTWiG.

The Blatchys SMARTWiG, powered by The Star will be available exclusively to 12,000 Star Blatchys ticket holders at ANZ Stadium for State of Origin Game Two on Wednesday, 21 June 2017.

Australia’s largest and most passionate supporter group, The Star Blatchys Blues is famous for its iconic blue wig. The Star has given the humble wig a supercharged upgrade with an LED antenna to light up when the lights go down and an in-built headphone connecting wearers to SMARTWiG radio.

Melinda Madigan, General Manager Marketing & Entertainment, The Star Sydney says the Blatchys SMARTWiG will enhance the thrilling experience of Origin for Blues fans.

“The Star will literally be ‘bleeding blue’ as we look forward to thrilling NSW Blues fans with the most interactive live in-stadia sporting experience yet. This is part of Sydney’s biggest multi-platform, multi-venue celebration of the NSW Blues curated by The Star and our proud investment in the most iconic sporting moments in Sydney.

“We’re excited to launch an innovative update to the famous Blatchys blue wig and bring new light to ANZ Stadium as we take our partnership to a whole new level in support of the NSW Blues.
“A loud and proud coordinated and engaged group of supporters might be just what the Blues need to bring home a victory,” said Ms Madigan.

The Star Sydney will also be ignited with Blues fever across all three games with exclusive on-property celebrations including appearances by NSW Origin legends providing real-time game commentary, cheerleaders and of course all the live Origin action on the giant screens in Sydney’s only 24/7 Sports Bar.

The Blatchys SMARTWiG will connect wearers to six hours of customised radio programming including Triple M’s expert commentary and live call of the on-field action during the game.

Before kick-off Blues legends Fletch and Hindy will talk to past NSW legends and take listeners into the NSW sheds to hear from head coach, Laurie Daley.

Jodie Cross, Head of Commercial, NSWRL said: “It is a great way for our fans to experience the game and the first time any Australian sport has been able to implement something like this.

“It’s something you can’t get in your lounge room. It’s a Blatchys Blues exclusive benefit, you have to be at the game to experience it. We strongly urge Blues supporters to get in while stocks last.”

Fletch and Hindy will also speak directly to the Blatchys via the SMARTWiG throughout the
game, ensuring the Blatchys are the most coordinated supporter group ever, by moving,
chanting and cheering as one.

This campaign, an idea created by The Star, has been made possible through a unique
partnership involving The Star Sydney, NRL, NSWRL and Triple M.

For more information about the official home of the NSW Blues or experiencing the NRL State
of Origin series action live at The Star’s 24/7 Sports Bar, visit www.thestarsydney.com.au.

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For media enquiries please contact:
Sarah Shields, Senior Consultant, Access PR
P: 02 9292 7007 | +61 4 408 283 091 | sarah@accesspr.com.au

Rachael McKenzie, Senior Account Manager, Access PR
P: 02 9292 7011 | +61 4 433 890 127 | rachaelm@accesspr.com.au 

Notes to editors:

About The Star Sydney:
The Star Sydney is Australia’s premier place to play. A sip of sparkling. A dozen freshly shucked
oysters. Crisp white sheets and red carpet. Diamonds and spades. Gucci and gastronomy. The day
begins with luxury – where it ends is up to you. At The Star, we have just one mission –– to thrill.
That’s why we have all star chefs and restaurants, luxurious accommodation and high-end fashion, a
sumptuous day spa, an amazing nightclub, and, of course, the world-class casino. It’s all yours for
the taking, so will you? Come and play at The Star.