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Jo Bennett joins The Star Sydney as Marketing Director Leisure & Entertainment

Jo Bennett joins The Star Sydney as Marketing Director Leisure & Entertainment

The Star Sydney will further bolster its marketing team with the appointment of senior marketer Jo Bennett to the role of Marketing Director Leisure & Entertainment.

Reporting directly to Melinda Madigan, General Manager Marketing & Entertainment, Bennett will be responsible for the development and management of strategic marketing programs and stakeholder engagement at The Star Sydney.

The role will see Bennett focus on driving brand awareness for The Star Sydney’s renowned signature restaurants, casual dining venues, bars, hotels, retail precinct and its B2B portfolio.

Bennett is an accomplished senior marketing professional with more than 20 years’ operational, strategic marketing, business development and leadership experience across a range of key categories, including retail, hospitality, destination and large-scale events in local and international markets.

Melinda Madigan, General Manager Marketing and Entertainment of The Star Sydney says Bennett will be an integral part of The Star Sydney’s marketing and entertainment leadership team.

“We are delighted to announce the appointment of Jo Bennett, as she brings a new level of experience and an impressive track record of managing multiple projects and leading teams to achieve continuous, improved business performance for premium hospitality and tourism brands.

“The Star will undoubtedly benefit from her extensive experience designing and delivering innovative marketing strategies and activation campaigns to drive brand advocacy, visitation, footfall, revenue and profit.

“We are particularly excited to welcome Jo to The Star at this exciting time, as we undertake significant redevelopment to boost the hotel, food and beverage and retail offering to provide visitors with a truly unique experience at Sydney’s only world-class integrated resort,” said Ms Madigan.

Prior to joining The Star, Ms Bennett held senior marketing and operational positions at The Cru Media, Matt Moran’s restaurant group Morsul and in the UK with Marks & Spencer, Selfridges, Ian Schrader Hotels, The Hospital Club and Marco Pierre White.

Ahead of beginning the role next month, Ms Bennett said she looks forward to joining The Star Sydney during the exciting transformation phase.

“I’m thrilled to join The Star Sydney’s dynamic marketing team to drive innovative marketing programs to further enhance the reputation of the world-class property. I have extensive professional experience and a deep personal interest in premium food and beverage, retail, accommodation and events and am excited to have the opportunity to contribute to such a profiled brand with a strong and expanding customer proposition,” said Ms Bennett.

The appointment is effective 29 May 2017.

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Interviews with Melinda Madigan or Jo Bennett are available on request via the following media contacts.

For media enquiries please contact: Sarah Shields, Senior Consultant, Access PR P: 02 9292 7007 | +61 4 408 283 091 | sarah@accesspr.com.au
Rachael McKenzie, Senior Account Manager, Access PR P: 02 9292 7011 | +61 4 433 890 127 | rachaelm@accesspr.com.au

Notes to editors:
About The Star Sydney: The Star Sydney is Australia’s premier place to play. A sip of sparkling. A dozen freshly shucked oysters. Crisp white sheets and red carpet. Diamonds and spades. Gucci and gastronomy. The day begins with luxury – where it ends is up to you. At The Star, we have just one mission –– to thrill. That’s why we have all star chefs and restaurants, luxurious accommodation and high-end fashion, a sumptuous day spa, an amazing nightclub, and, of course, the world-class casino. It’s all yours for the taking, so will you? Come and play at The Star.