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FreeviewPlus now in 900,000 Australian homes

FreeviewPlus now in 900,000 Australian homes

Freeview’s Hybrid TV service FreeviewPlus is now in more than 10% of Australian households. The last quarter saw a 35% surge in households due to accelerated Christmas sales, increase in compatible TV sets and the brand new ‘Keeping up with the Freemans’ TV campaign.

Freeview’s Hybrid TV service FreeviewPlus is now in more than 10% of Australian households. The last quarter saw a 35% surge in households due to accelerated Christmas sales, increase in compatible TV sets and the brand new ‘Keeping up with the Freemans’ TV campaign.

Eight out of the top 10 smart TV manufacturers now range FreeviewPlus-enabled devices which puts FreeviewPlus on track to double its penetration into Australian homes in 2016.

“With the connection rate for FreeviewPlus-enabled TVs topping 65%, the next year will be one of great growth for usage of FreeviewPlus,” Freeview CEO, Liz Ross, said.

“We are confident in our continued and sustained growth and now that we have so many manufacturers on board with the majority of their TV’s now FreeviewPlus enabled we will gain rapid market penetration as consumers buy new TVs”, Ross said.

“We have an ambitious program of other Hybrid and IP innovations launching across 2016 which will only serve to strengthen the appeal of free-to-air TV for Australian viewers.”

Mature global markets support the strong growth of hybrid TV services, with Germany, for example, having already achieved penetration of over a 1/3 of German households.

Key points from the data include:

  • More than 35% increase in Hybrid TV households (since 30 September 2015)
  • Eight out of top 10 Smart TV manufacturers have FreeviewPlus-enabled TVs
  • More than 80% of Smart TVs sold (Q4 2015) are FreeviewPlus enabled

 

ENDS


 

About Freeview

Launched in 2008, Freeview is the free digital television service in Australia which presents and promotes Australia’s free-to-air channels to all Australians. Freeview encourages Australians to watch free-to-air television by promoting its benefits, including more than 18 channels for free. Freeview’s mission is to deliver the free-to-air platform to all Australians where, when and on whatever device they choose.

 

Follow Freeview

@FreeviewAust

facebook.com/FreeviewAustralia

 

Media inquiries:

Danielle Veldre
Access
T: 02 9292 7009
M: 0408 972 997
danielle@accesspr.com.au

Laura Minns
Access
T: 02 9292 7002
M: 0431 375 990
laura@accesspr.com.au