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Mediavest expands to Melbourne in 2016

Mediavest expands to Melbourne in 2016

Following strong growth in its first year in Australia, having launched Mediavest in Sydney, the business will expand into the Melbourne market in January next year.

Starcom Mediavest Group Australia has announced the move, along with the appointment of Peter Butler, ex-IPG Brands, as Managing Director Melbourne and the promotion of Sue Squillace to Managing Director Mediavest Australia.

Starcom Mediavest Group Australia CEO, Chris Nolan said: "The Mediavest launch in Melbourne is a continuation of the growth and diversification of the Starcom Mediavest Group, designed to deliver close collaboration and personalised service across our client and publisher partners. Congratulations to both and thank you to Sue for her continued success with SMG and on this promotion."

This year, Mediavest has welcomed Diageo, Canon and Hachette Partworks into its portfolio of clients.

Squillace, who moves from General Manager, said: “Since launching Mediavest just 12 months ago, our collaborative approach with key partners Leo Burnett, Saatchi & Saatchi and KONTENTED has resonated well with the market and opened up many opportunities for expansion into Melbourne.

“We are thrilled about this next phase for Mediavest and I am confident Peter’s expertise in media and creative agencies make him the perfect partner to support our proposition, our clients and also accelerate further growth. We’re extremely pleased he has chosen to join Mediavest.”

Butler has more than 20 years’ experience in media and creative agencies, and joins Mediavest from IPG brands where he was the Managing Director in Melbourne for more than two years.

Butler said of his appointment: “I am excited to be working with Sue to build the Mediavest brand in Australia. Having worked in both creative and media agencies, I believe in Mediavest’s approach that the best ideas come through collaboration of agencies, not their separation.

“As the challenge to connect with consumers intensifies, a shared strategic approach that combines insight and creativity, alongside technology and data will ensure brands are relevant and noticed.”

Butler’s appointment is effective January 2016.

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For more information, please contact Rachael McKenzie, Access, rachaelm@accesspr.com.au; 0433 890 127

About Mediavest

Mediavest is a world-renowned media communications agency and is part of the Starcom Mediavest Group (SMG). Starcom Mediavest Group architects connected human experiences to create value for our clients through precision marketing, content and technology solutions. Globally, SMG has 8,000 employees and 110 offices worldwide. In Australia, SMG has five offices and more than 240 employees creating experiences for partners such as Suncorp, Optus, Virgin Mobile Australia, MARS, SAMSUNG, Subaru and Metcash. Named three years consecutively in BRW’s Most Innovative Companies list, SMG Australia also won Agency of the Year and the APAC network was named Network of the Year at the 2015 Festival of Media Asia Awards. Ranked the number one global network by Ad Age and RECMA, SMG partners with the world's leading marketers and more digital disruptor brands than any other agency network. SMG's network includes our three global agency brands Starcom, MediaVest and Spark; content brands LiquidThread, MRY and Relevant24; and ad tech units, RUN, Audience On Demand and more. In 2014, SMG (www.smvgroup.com) was named the top media network at Cannes and Festival of Media Global. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups. You can follow us on Twitter via @StarcomAus or @MediaVestAus.