Heinemann unveils exclusive airport brands in T1 duty free transformation
- Heinemann unveils Sydney Airport’s largest duty free store in T1 Departures in first phase of transformation
- Cosmetic brands NARS, bareMinerals and Urban Decay on offer for the first time in an Australian airport
- Seven new and bespoke in-store customer concepts revealed
- Coincides with the commencement of phase three of T1 improvements program
Sydney Airport’s duty free partner Heinemann has today unveiled the first phase of the transformation of its new and largest duty free store in T1 Departures. The news coincides with the recent launch of phase three of the T1 improvements program at Sydney Airport designed to deliver a world-class airport experience for passengers, visitors and staff.
Heinemann’s new flagship T1 duty free store opens with a refreshed and contemporary layout that ensures passengers can enjoy the experience as they make their way through the space, aided by enhanced wayfinding and clearer sight lines.
The new store showcases an extensive range of cosmetic brands including NARS, bareMinerals and Urban Decay, available to purchase for the very first time in any airport in Australia.
Heinemann is also the only retailer in Australia to exclusively offer the new Veuve Clicquot RICH Champagne by Veuve Clicquot. The sophisticated new Champagne by the world’s most renowned Champagne house is the result of an innovative collaboration between Veuve Clicquot and professional mixologists to produce a rich signature Pinot Noir Champagne with a unique twist.
Seven new and unique in-store customer experiences have been specially designed to celebrate the opening at Sydney Airport’s International terminal. They include a premium spirits lounge, tasting bar, specific men’s products section, a gifts section, a ‘best of’ cosmetics area, a regional wine space and a soon-to-open kids playground.
Within the premium spirits and wine section, Heinemann has created three bespoke in-store destinations where passengers can experience the extensive selection of alcohol brands on offer.
The Vault, a premium liquor and spirits lounge, affords passengers a relaxed setting where they can experience the best-in-show spirits on offer such as Glenfiddich and Balvenie.
The ‘Tavern’ Tasting Bar offers another destination within the store where passengers can experience specially chosen whiskey, such as Jack Daniels Sinatra selection, with Heinemann experts on hand to assist and discuss tasting notes.
The two unique spirit concepts are complemented by an Australian wine space which highlights award-winning wines from Australia’s world-famous wine regions including the Barossa Valley, Hunter Valley, Margaret River and McLaren Vale.
Cosmetics and fragrances are also showcased within a Best of Eyes, Lips and Nails cosmetic area where passengers can indulge themselves before flying and select from a range of ‘hero’ eye, lip and nail products from their favourite beauty brands including Yves Saint Laurent,
Estee Lauder, OPI, Benefit, Lancôme, NARS, Urban Decay and Clinique.
One of the most unique concepts within the store is a cross-product offering, wholly designed with male passengers in mind. Labelled Men@Work, the never-before-seen retail section features a range of male skincare products as well as fashion accessories and alcohol products set against a distinctive setting that includes a one-of-a-kind motorbike by Deus Ex Machina.
“We could not be more proud to unveil the first phase of the incredible transformation of the largest tenancy of Heinemann’s duty free presence at Sydney Airport’s T1 International terminal. Today we deliver the significant first phase of a compelling and bespoke duty free design while announcing first-to-airport brands and seven customised in-store consumer areas,” Sydney Airport general manager retail Glyn Williams said.
The enhanced airport experience within the new T1 Departures store incorporates wider pathways for improved passenger flows, more direct paths and clearer signage to better assist passenger direction around the terminal. Heinemann Asia Pacific chief executive officer Max Heinemann said passengers at Sydney Airport can enjoy a range of new duty free experiences never before experienced at T1.
“We’re giving passengers a world-class retail experience by drawing upon our global experience as well as our insights into the region and what makes Sydney unique,” Mr Heinemann said.
The significant development of the T1 Departures duty free store undertaken by Heinemann and Sydney Airport has been more than 12 months in the making with the second phase scheduled to open in February 2016. This second phase will unveil further in-store concepts and design installations, an extensive fashion and accessories range including many Australian and airport firsts, a selection of gourmet food products including Australia’s Finest, as well as a custom-built dining concept by Luke Mangan.
The launch of Heinemann’s new store coincides with the recent commencement of phase three of the T1 improvements program at the International terminal, which includes the beginning of exterior work to the terminal to raise the height of the roof allowing more natural light and a clearer view of the city skyline. With the new first stage of the luxury retail precinct to be unveiled in mid-2016, Sydney Airport’s T1 International terminal will be transformed into one of Sydney’s premier fashion destinations while offering a sophisticated international stable of food and dining selections for greater choice and value to customers.
To celebrate the launch of its largest duty free tenancy with passengers, Heinemann will be offering a great mix of promotions, a competition and a complimentary gift for all customers. Shop and collect is also a convenient way passengers can shop online and pick-up in store.
For more details on the T1 improvements program visit www.sydneyairport.com.au
ABOUT SYDNEY AIRPORT
Sydney Airport is Australia’s gateway airport, serving 39 million passengers a year and connecting Sydney to a network of close to 90 international, domestic and regional destinations. Located just eight kilometres from the city centre, Sydney Airport contributes $30.8 billion in economic activity a year, equivalent to 6.4 per cent of the NSW economy. Sydney Airport is a major employer in NSW, generating more than 306,700 direct and indirect jobs, equivalent to 8.9 per cent of NSW employment. Some 29,000 of these jobs are at the airport itself.
Communications Manager, Retail
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