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Spoiler alert: OXO launches innovative Greensaver range to keep fruit and vegetables fresher for longer

Spoiler alert: OXO launches innovative Greensaver range to keep fruit and vegetables fresher for longer

July 24, 2015: Did you know that each year Australians throw out approximately $8 billion in edible food, $2.6 billion of which is fresh food?

 

Did you know that each year Australians throw out approximately $8 billion in edible food, $2.6 billion of which is fresh food? OXO, recognised worldwide for its universal design solutions, has announced the launch of the Greensaver range, an innovative new line of produce storage specially designed to prolong the life of fresh produce, save money and time, and most importantly, help reduce the amount of food wastage in Australia.

To prevent premature spoiling, the range uses a unique system of safe, non-toxic, replaceable carbon filters to absorb the excess ethylene gas released by fruits and vegetables which causes the spoiling.

Whether it’s storing fresh berries, keeping lettuce crisp and crunchy, or helping prevent bananas from becoming overripe too quickly, the OXO Greensaver means Aussie households can now easily and correctly store their groceries.

The new line includes produce keepers that are available in three stackable sizes (1.5L, 4L and 4.7L) as well as a crisper insert that helps to regulate the levels of ethylene gas in the vegetable drawer of any refrigerator.

The produce keepers also feature an elevated basket to promote airflow around produce and preventing rotting, along with an adjustable vent that allows for differing humidity levels for storing different types of fruit and vegetables.

The OXO Greensaver range will be available in Howards Storage World from August with recommended retailer pricing from $54.95 to $74.95 and selected Myer and Independent homeware stores from September.

Notes to the editor:

Pricing for OXO Greensaver is as follows:
OXO Greensaver Produce Keeper – 1.5L $54.95
OXO Greensaver Produce Keeper – 4L $74.95
OXO Greensaver Produce Keeper – 4.7L $79.95
OXO Greensaver Crisper Insert $24.95
OXO Greensaver Activated Carbon Refills – 4 pack $24.95

For more information or high res images, please contact:

Laura Minns
Access
T:02 9292 7002
M: 0431 375 990
E: laura@accesspr.com.au

About OXO:

Masterfully designed to meet every kitchen need, OXO products are based on principles of universal design, a philosophy of making products that are usable by as many people as possible. Founded in 1990 by homewares entrepreneur Sam Farber, OXO offers the ultimate in functionality and raises the bar of consumer expectation for comfort and performance by providing easy to use and ergonomically designed products.

About World Kitchen:

World Kitchen develops a suite of well-known and much loved brands including CorningWare, Pyrex, Corelle, Snapware, Bakers Secret, OXO and TVS. World Kitchen products are available from major retailers and an extensive range of specialty kitchenware outlets through Australia. World Kitchen has a factory outlet and showroom located in Alexandria, NSW. For more information, visit www.worldkitchen.com.au

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