Sound Alliance’s native experiment pays off: 200th piece of content goes live
Australia’s native advertising pioneer Sound Alliance has just published its 200th piece of native advertising content since launching its native product 12 months ago with pop culture title Junkee.
The 200th native piece - Visa’s Ten real-life travel fails you should try to avoid - is a fine example of native advertising at its best – combining great content with brands in a relevant and entertaining way.
Clients that have created successful campaigns with native advertising on Sound Alliance include Telstra, Visa, Officeworks, Contiki, Intel, HCF, Rekorderlig Cider, Microsoft, Sol Beer, SBS and more. The 200 pieces of content have had combined views of over 1.5million.
“Native advertising has gone from zero to almost 20% of our revenue in one year,” Sound Alliance CEO, Neil Ackland, said. “It’s heartening to see the way that native advertising has been embraced by clients we’ve worked with and that the wider media industry is adopting it by launching their own native advertising solutions.”
Sound Alliance was the first publisher in the country to appoint a full-time Native Advertising Editor last year, and has over a dozen native campaigns currently in the planning stage.
“The advantage of being one year in with native is that we have had the opportunity to constantly learn and refine our model. The results we are delivering in terms of reach, shareability, engagement and awareness are getting better all the time,” Ackland said.
Highlights of the 200 pieces of native advertising published over the past year include large-scale content series’ for Vodka Cruiser, Miller Beer and Stoli that saw the brands create more than 50 pieces of content that were published on Sound Alliance sites including Junkee, inthemix, FasterLouder, Mess+Noise, Same Same and more.
About Sound Alliance
Sound Alliance is Australia’s leading youth publishing company. The Sydney-based business owns and operates FasterLouder, inthemix, Same Same, Mess+Noise and Junkee.com, and represents titles Pitchfork, NME and The Hype Machine. Together, these titles have a combined monthly UB audience of more than 1.5 million and offer brands a gateway to 18-29 year old Australians. www.thesoundalliance.net
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