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SodaStream partners with I Quit Sugar

 SodaStream partners with I Quit Sugar

SodaStream Australia is excited to announce its sponsorship of the first-ever digital I Quit Sugar Kids Cookbook.

The partnership sees SodaStream sponsor the beverages section which features mouth-watering sugar-free drinks recipes aimed at both children and adults including Lemonade, Coconut Berry Fizz and Gingerade.

The I Quit Sugar Kids Cookbook is the latest from author and health advocate Sarah Wilson whose successful I Quit Sugar program and cookbooks have helped more than 350,000 people control their sugar intake and live healthier and happier lives.

"There are two causes that I and the I Quit Sugar team are very passionate about right now: getting us all to consume less sugar, particularly in beverages, and minimising food packaging and waste. Any product that ticks off both of these causes, I'm a big supporter of,” said Wilson.

Laura Wilson, Marketing Director for SodaStream Australia said: “SodaStream is all about better-for-you and better-for-the-planet beverages, and the chance to sponsor the I Quit Sugar Kids Kids Cookbook offered the perfect opportunity to reinforce this to health and eco-conscious Australians.

“The I Quit Sugar program has a wildly successful following and we’re looking forward to connecting with the audience and educating them on the benefits of the SodaStream system. Whether you’re quitting sugar completely or cutting back, SodaStream Drinks Makers can help families control, customise and create their own sparkling drinks, making it easier to regulate sugar consumption.”

SodaStream offers Australians a smart way to enjoy sparkling beverages, transforming ordinary tap water into delicious carbonated soft drinks, cocktails and refreshing sparkling water in seconds.

For more information on SodaStream, visit sodastream.com.au

-ENDS-

For more information, please contact:

Rachael McKenzie
Access PR
T: 02 9292 7011
M: 0433 890 127
E: rachaelm@accesspr.com.au


About SodaStream:

SodaStream International Ltd is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water into carbonated soft drinks and sparkling water in seconds. SodaStream Drinks Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost-effective, promote health and wellness, customisability and fun. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our latest Drinks Maker the SodaStream Source, designed by Yves Béhar was named as a 2013 winner in the prestigious red dot design awards within the product design category. SodaStream was also recognised for its green credentials at the 2013 Green Lifestyle Awards, achieving ‘highly commended’ in the home category. The Awards give recognition to Australian companies and individuals who are leading the charge towards a cleaner and greener living environment. Our products are available at more than 60,000 retail stores in 45 countries around the world. Key stockists in Australia include Myer, Woolworths, Big W, Good Guys, Harvey Norman, KMart and Target. For more information, visit http://www.sodastream.com.au