RAZORFISH COUP SEES NEW ADOBE TEAM JOIN, DOUBLING TECHNICAL CAPABILITIES
Razorfish Australia, part of the world’s largest digital agency network, has added a 10-strong award-winning Adobe team to its ranks, doubling the agency’s technical capabilities to become the only creative agency offering a complete service across the Adobe Marketing Cloud.
The move follows Razorfish’s exclusive global strategic partnership deal with Adobe earlier this year that saw Adobe’s cloud solutions fully integrate with Razorfish’s digital marketing platform.
The Adobe team, lead by Ben Mooney, was originally part of ArdentDigital which recently went into voluntary administration, with Razorfish taking over the existing employment contracts.
ArdentDigital was named the 2013 Adobe New Partner of the Year at last month’s Adobe Digital Marketing Symposium.
“This is a significant move for the industry and we now have unmatched capabilities across creative, media, social, analytics, and CMS,” said Razorfish Australia MD Doug Chapman.
Adobe Australia MD Paul Robson added: “This move provides for even greater strategic input between the two organisations and further strengthens our ongoing relationship.”
The team consists of CQ5 developers, solutions architects, business analysts, systems integration managers and a technical lead role.
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About Razorfish Australia
Razorfish Australia is the country’s most awarded full-service digital agency and part of the world’s largest digital agency network, Razorfish, owned by Paris-based Publicis Groupe. The agency lives and breathes digital, providing strategic digital ideas, media, creative, technology, social media, analytics, innovative solutions and more. Razorfish Australia has demonstrated commitment to creating experiences that build business for some of the world's best known brands including Samsung, Qantas, Suncorp, Australia Post, Aussie, BT, Intel, and Microsoft.
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