What We’ve Done

Contact Access-DGC

BARANGAROO

BARANGAROO

BRIEF:

Create and implement publicity strategy for the historic reopening of Barangaroo Reserve on Sydney Harbour’s foreshore.

  • Blanket media coverage across all platforms
  • International and interstate coverage
  • 100% positive coverage
  • Key messages in 100% of coverage
  • Significant ongoing media and influencer engagement
BARANGAROO website
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Sydney Airport

Sydney Airport

Access-DGC is privileged to provide diverse communications, marketing and publicity services for Australia’s gateway, Sydney Airport.

Our remit began in 2014 and now covers both Retail and Parking and Ground Transport, including media releases, media pitches, stakeholder communications and event support.

Access-DGC has supported a number of significant projects, including the T1 International terminal improvements program and the revitalised T2 Domestic casual dining precinct.

We have also been instrumental in driving coverage of the launch of Australian first, airport first and new to airport brands across retail, dining, food and beverage.

Sydney Airport website
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Parrtjima – A Festival in Light

Parrtjima – A Festival in Light

BRIEF

In 2016, Access-DGC was engaged by Northern Territory Major Events Company (NTMEC) to launch and manage the publicity and social media for the inaugural Parrtjima – A Festival in Light, held in Alice Springs over 10 nights.

RESULTS

  • Extensive and overwhelmingly positive media coverage
  • Total audience: minimum of 34,876,827
  • Strong TV coverage including live Weekend Today cross with Tourism Northern Territory Ambassador Lisa Wilkinson
  • Reached than 10, 766, 479 Facebook users via key media outlets
  • Additional seven million on Facebook via Tourism Australia featuring images on page
Parrtjima – A Festival in Light website
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MCA

MCA

BRIEF

As part of our ongoing work with Museum of Contemporary Art Australia’s (MCA), Access-DGC managed the publicity for the C3West exhibition Food Fight: the Battle for Food Security.

We worked with the MCA, C3West and Liverpool Council to generate awareness of the growing issue of food security and drive attendance to, and understanding of, the C3West Food Fight event.

RESULTS

  • Secured more than 60 media stories – the most the C3West program has ever secured for any event
  • Generated significant organic pick up across leading online arts, culture and lifestyle sites
  • C3West Food Fight was later nominated for a 2016 FBi SMAC award in the ‘Best Arts Program’ category
MCA website
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STARLIGHT’S 9000TH WISH

STARLIGHT’S 9000TH WISH

To celebrate Starlight Children’s Foundation's 9000th Wish, Access-DGC was tasked to conceptualise a creative PR-led campaign that would capture the attention of national media, driving awareness of Starlight’s Wishgranting program while simultaneously spotlighting its major program partner, Virgin Australia.

Access-DGC worked with Starlight to develop a Wish itinerary for eight-year-old Gabriel Cipriano to follow in the footsteps of his hero, Mick Dundee. Access-DGC undertook a mass media relations campaign involving Mick Dundee (Paul Hogan), a Sydney media event at Gabriel’s primary school, major metro, regional and local print, TV, radio and online media interviews, a Darwin media event with the Chief Minister of the Northern Territory, and a meet and greet with Sydney Football Club. A videographer and photographer travelled with the family, relaying content daily for ongoing media coverage.

RESULTS:

  • The most successful PR-led Starlight Wish campaign ever, capturing the attention of national and international media
  • Approached and secured a video message of support from Paul Hogan, aka Mick Dundee
  • Secured an exclusive first-look at Gabriel’s Starlight Wish with Ch 7’s The Morning Show
  • Enlisted the support Tourism Northern Territory, working with the Minister for Tourism and Chief Minister of the Northern Territory, The Hon. Adam Giles MP to co-host a media call at Darwin’s Crocosaurous Cove
  • Secured widespread media coverage across national broadcast, print, and online, totalling 107 pieces of media coverage, with 27 TV stories, 20 print, 53 online and 7 radio
  • Generated more than $2,000,000 advertising equivalent spend
  • Generated 48 million media impressions
STARLIGHT’S 9000TH WISH website
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NAIDOC Blak Markets at Barangaroo

NAIDOC Blak Markets at Barangaroo

BRIEF

Access-DGC managed publicity for the first-ever NAIDOC Blak Markets at Barangaroo during NAIDOC Week 2016. A proactive consumer publicity campaign was implemented over five weeks to raise awareness of and drive attendance to First Hand Solutions’ iconic Blak Markets.

RESULTS

  • Minimum audience of 19,610,851
  • Secured more than 88 media stories
  • National TV news coverage on SBS TV News following the event
  • Pre-event print media coverage secured in The Sydney Morning Herald and The Daily Telegraph Taste regarding the native food offering at the NAIDOC Week Blak Markets
  • Designed, facilitated and managed Channel 9 Today Show weather crosses
NAIDOC Blak Markets at Barangaroo website
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Art Gallery of NSW

Art Gallery of NSW

Access-DGC has been working with the Art Gallery of NSW since 2014, initially with publicity for the Pop to popism blockbuster show, and have continued across a number of events, exhibitions and initiatives.

Some of the shows we have generated awareness for include:

  • The Greats: masterpieces from the National Galleries of Scotland
  • Frida Kahlo and Diego Rivera
  • Archibald, Wynne and Sulman Prizes 2016 & 2015
  • ARTEXPRESS 2016 & 2015
Art Gallery of NSW website
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INTERNATIONAL GUIDE DOG DAY

INTERNATIONAL GUIDE DOG DAY

BRIEF

Access-DGC was appointed by Guide Dogs NSW/ACT to generate mass publicity for International Guide Dog Day and the launch of the new ‘Respect my uniform’ campaign to reduce Guide Dog distraction and keep handlers safe.

RESULTS

  • ABC TV and online exclusive went viral, becoming the network’s second highest performing online story, attracting 8.3 million views, 149,000 shares, 31,000 likes and 1,900 comments.
  • More than 176 editorial stories
  • More than 8,200,000 media impressions
INTERNATIONAL GUIDE DOG DAY website
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SPOTIFY

SPOTIFY

Appointed to launch Spotify in Australia and NZ, we instigated both a word-of-mouth and extensive publicity campaigns. Note: there was no media spend or ad campaign.

  • 18 million media impressions at launch
  • Exceeded sign-up targets
  • Spotify was the number one trending topic on Twitter for most of launch day

" These results in that crucial first week have ensured that we are on track to be one of the most successful country launches in Spotify history." 
Spotify MD Australia, New Zealand Kate Vale.

SPOTIFY website
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THE PIZZA HUNT

THE PIZZA HUNT

BRIEF

Access-DGC undertook a public relations campaign to generate widespread awareness and media coverage of The Pizza Hunt photography project to drive traffic to the artist’s Kickstarter webpage with the aim of achieving a $20K fundraising target.

RESULTS

  • The Kickstarter campaign raised $30,112 raised with 256 backers
  • Widespread media coverage including Buzzfeed.com the day of the Kickstarter campaign launch, also achieving high engagement on BuzzFeed Facebook page
  • Campaign selected as ‘Kickstarter Staff Pick’ in the first week of going live
  • Live in-studio interview with Channel 9 Weekend Today Show to discuss and promote the campaign and appeal for funds
  • International media coverage on The New York Times and Washington Post as well as Gizmodo India and The Daily Mail UK
THE PIZZA HUNT website
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EARTH HOUR

EARTH HOUR

BRIEF:

Relaunch Earth Hour from a single ‘lights out’ event to an ongoing social movement about climate change.

Secured media partnerships, ambassador program and instigated comprehensive media campaign from national TV to regional press.

We even constructed a massive coral reef created by 350 people in Customs House that took a week to install.

RESULTS

  • 2000+ individual media stories
  • 34 million media impressions
  • 1,100 local events
  • #EarthHour trended overnight
  • On the day, Facebook reached more than 1.1 million people – the highest ever
EARTH HOUR website
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CHILDREN'S CANCER INSTITUTE

CHILDREN'S CANCER INSTITUTE

BRIEF:

Drive awareness and understanding. Help raise funds through Build for A Cure – a house built and furnished in 21 days then auctioned.

RESULTS

  • Exceeded fundraising target with house sold for $783,000
  • Successful PR was a reason cited by house sponsors to sign up again for 2015
  • 43 million media impressions
CHILDREN'S CANCER INSTITUTE website
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SOKYO AT THE STAR

SOKYO AT THE STAR

BRIEF

Access-DGC was appointed to raise the profile and enhance the reputation of its signature restaurants, Sokyo and establish executive chef, Chase Kojima as a rising star on the Australian food scene.

RESULTS

  • Major front cover features on Chase and Sokyo; extensive media coverage across TV, print, online (including major food blogs)
  • Restaurant at 100% capacity – 2-week waiting list for weekends
  • More than 25 online and print stories mentioning Chase Kojima’s Sokyo Ramen pop-up and more than 3,000 Instagram posts using the official Sokyo Ramen hashtag #noramennolife
SOKYO AT THE STAR website
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JONATHAN MAY

JONATHAN MAY

BRIEF

Generate publicity around Jonathan May’s solo exhibition, Desert Ink at Gaffa Gallery, as part of the Head On Photo Festival 2015

RESULTS

  • $3m+ media impressions
  • Coverage in all target media
  • All KIPs exceeded
  • Chosen as one of FBi radio’s top picks for the Head On Photo Festival
JONATHAN MAY website
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PIZZA HUT

PIZZA HUT

BRIEF:

Launch Pizza Hut’s Cheeseburger Stuffed Crust Pizza

RESULTS

This was our most comprehensive earned, owned and paid campaign we’d done to date.

Launch week sales exceeded targets

  • West Australians launched their own social media campaign to get the Cheeseburger Stuffed Crust Pizza
  • Domino’s immediately tried to hijack our #burgerpizzalover
PIZZA HUT website
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HAMLIN FISTULA ETHIOPIA

HAMLIN FISTULA ETHIOPIA

In late 2013, Access-DGC was appointed by Hamlin Fistula Ethiopia as its first-ever PR partner to increase awareness and donated funds.

  • More than 18.5 million media impressions 
  • Almost $6 million raised
  • More than 600 new regular donors
  • A single Facebook infographic reached 400,000 people
HAMLIN FISTULA ETHIOPIA website
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SODASTREAM

SODASTREAM

BRIEF:

Our ongoing brief is to drive awareness, sales and establish brand positioning.

In 2014 alone:

  • Media coverage exceeded 66 million circulation
  • Sales for machines up 35% YOY
  • Revenue up 45% YOY

Blogger campaign saw 30% more unsponsored posts than sponsored!

Held immersive, fun and extremely well-attended media events

SODASTREAM website
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The Sydney Skinny

The Sydney Skinny

The Sydney Skinny is a unique and joyous nude swim (not race!) event encouraging people to get out of their comfort zone and celebrate life. Now in its fourth year, it promotes positive body image, self-acceptance, and personal achievement. Despite no media spend or budget, our publicity and social media work achieved:

  • Record-breaking number of registrations
  • More than 50 million media impressions
  • Major sponsor (nudie) mentioned in more than 40% of coverage
  • Direct correlation between sign-ups and PR secured
  • Strongest ever organic social media channel growth and engagement
The Sydney Skinny website
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PYREX’S 100 YEAR ANNIVERSARY

PYREX’S 100 YEAR ANNIVERSARY

BRIEF:

To execute an integrated campaign to celebrate Pyrex’s 100 year anniversary.

RESULTS:

  • Identified and engaged with social media baking sensation Katherine Sabbath for compelling content creation
  • More than 80 mentions of Pyrex across multiple media outlets during campaign period
  • Hugely successful partnership with Katherine Sabbath has since extended 
PYREX’S 100 YEAR ANNIVERSARY website
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