Five things in five minutes
A mandatory makeover, science news breaking on Instagram and the Aussie who battled a shark on live TV and won.
More than nine years ago the New Horizons spacecraft was sent on a very long journey to Pluto. With the mission a success NASA debuted the historic picture on Instagram an hour before releasing it on its own website. In an attempt to engage new audiences, NASA made the editorial decision to give the world a sneak peak and it’s a win-win situation for NASA and Instagram with people sharing the embedded link rather than just the image file.
If you logged on to Twitter this week you may have noticed a stark and bleak new look. Customisable backgrounds are out, blank, white space is in.
First Instagram gave its desktop website a sleek new look, now it has added a search feature. The new tool lets users search for user accounts, hashtags and locations as part of a ‘broader commitment to improving discovery across platforms’.
Move over emojis, GIFs are the new brand favourite. Despite being around for a long time, brands are just starting to have fun with GIFs. Instagram, Twitter and Tumblr already allow the animated images on all feeds and Facebook seems to be the next in line. These five brands are definitely playing the game well.
Unless you’ve managed to totally avoid the internet and the newspapers this week, you probably heard about a little scuffle in the ocean between surfer and shark which all played out on live TV. These days any news worth story spawns a thousand memes – here are some of the best. Step aside, Chuck Norris. For an added bonus, the interwebs has been busy with Bronwyn Bishop too.