Five things in five minutes
Twitter's new data dashboard, finding your new favourite Viners, taking over live streams and a couple of great billboard campaigns.
Monitoring and managing your Twitter account just got easier – Twitter has rolled out a new data dashboard which acts as a one-stop-shop for all your Twitter account questions.
Vine has been busy updating and you can now scroll through a list of ‘Suggested Viners’, hand picked by staff for posting high-quality content, and watch their addictive, looping videos in 720p.
Live streaming app Meerkat has unveiled a new feature called Cameo. Users can invite friends on the app to take over their live stream – something that could hold a lot of real-time marketing opportunities.
What’s in a name? Well if you tweet #cokemyname to Coca Cola they’ll put your name in lights AND tell you a fun fact! Coca-Cola is building on its ‘Share a Coke’ campaign with a microsite and a billboard in Times Square.
McDonald’s current emoji advertising campaign is great. Emoji’s are still so popular and are the world’s fastest growing language, so using them to communicate on billboards seems like a fantastic idea…until a stealthy graffiti artist makes one small addition.