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Five things in five minutes

Five things in five minutes
Friday 20 April, 2018

This week we're looking at the rise of mediatech and Netflix, and the power of Gen Z. Not to mention how fake news is getting smarter and harder to detect. All in this week's Five Things in Five Minutes. 

1. Is mediatech the new fintech?
Experts seem to think so. In fact, there are now more than twice as many private companies worth more than US$1 billion in mediatech today compared with the more well-known financial technology sector. Read about their success here

2. Fake news teaching us about fake news
Technology is making it even harder to recognise fake news. In an innovative experiment, Buzzfeed partnered with producer Jordan Pelee to create a fake (yet scarily realistic) PSA message delivered by the one and only Obama. See it here.

3. Snapchat's newest feature
Following on from their animated GIF integration, Snapchat has this week announced the expansion of its developer platform, Lens Studio, allowing users to create custom face filters. Now you can get that full face tattoo you've been hankering - for 24 hours at least.

4. Move over Millennials 
With an annual buying power of $44 million, there is no doubt why marketers are focusing their aim on Gen Z - and YouthLogic founder Connor Blakley has some tips. The 18-year-old entrepreneur says that it's all about unique brand stories, authenticity and New Age marketing tactics - social media of course! Read all 10 of his tips here

5. Netflix on the Rise
This week the streaming service's total share market value hit $146 billion, which is only $8 billion shy of Disney, causing experts to predict that Netflix has the potential to become one of the world's largest media corporations. And with most of Netflix's growth coming from outside the US, surely Australia's binge-watching addictions are contributing! 

 
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