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Five things in five minutes

Five things in five minutes
Friday 23 February, 2018

This week, ordering coffee face-to-face is becoming a thing of the past, AI is helping detect heart disease and Google makes searching for images a little bit harder. How's that for a random mix of topics? Here's our latest 5 things in 5 minutes.

1.       Marketers are really hearing consumers’ voices

The smart speaker market (the likes of Amazon Echo and Google Home) will make tremendous use of Voice Experience (VX) to connect with customers in the next five years. Starbucks is an early adopter, with customers able to order and pay for their morning cuppa just by speaking to Alexa - and even able to check the time it’ll be ready and waiting for them

2.       News publishers and marketers feel the impact of Facebook changes

It’s only been a month since Facebook announced that users would see less news and ads in our newsfeeds. Since then, news publishers have seen Facebook traffic to their pages plunge by as much as 14 per cent, as people are now connecting with their friends more and with public pages less. Have you noticed a change in what you see on your feed

3.       Eyes and heart disease…Now you can Google it.

Google researchers have created an algorithm to recognise the patterns that determine if people are at-risk for heart disease. Still in its infancy, this algorithm is a great example of digital disruption in the healthcare sector, offering future potential for faster, cheaper diagnosis – especially in developing nations

4.       Google Images: credit where credit’s due

Just this week, Google Images has removed their ‘Visit Image’ button on all photos. The previously easy-to-use image search engine now makes users click through to a photo’s website, find the image, click on it and select the option to open an image in a new tab to view it. This has come about through a landmark case with Getty Images and is aimed, in Google’s words, at “…striking a balance between serving user needs, adhering to publishers' concerns and protecting the copyright holder.

5.       Video advertising is strongest on mobile devices

Watching ads on mobile devices is the best way to grab people’s attention and boost sales, according to a new ThinkTV study. The research shows the sales impact of broadcast video on demand on mobile is 33% higher than Facebook and 17.5% higher than YouTube. Far from the predicted death of TV, the proliferation of BVOD is giving advertisers a whole new field of opportunity to reach specific audiences directly.

Image: Australian Anthill

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