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Five things in five minutes

Five things in five minutes
Friday 16 February, 2018

What’s the latest in apps, upcoming conferences, and social media stalking, you may ask? Wrap up your week with our Five Things in Five Minutes.

1.       Major changes to Instagram stalking

Unfortunately, one of life’s greatest luxuries is soon to be snatched from our hands: Instagram users will be notified when somebody screenshots their story. Gone are the days of trying to creep surreptitiously – users will be able to see who has screenshotted their own stories in the ‘seen by’ list, whereby screen-grabbers’ names will be highlighted by a camera shutter icon. Currently, in test mode, Instagram wouldn’t confirm when it will be rolled out across the platform.

2.       Jess is here to help

Australian airline Jetstar has made big moves on social media by launching its virtual assistant service ‘Jess’ on Facebook Messenger. Jetstar customers on Facebook can use the virtual assistant on Messenger to retrieve their bookings, resend itineraries, change seating arrangements and add baggage to bookings. And we must say that we’re pretty impressed with the preliminary results – Jess has already achieved 73 percent for first-contact resolution (resolving the consumer’s query through the chat session).

3.       2018 Mobile World Congress predictions

Before any major congress comes the circulating rumours of the event. With the world’s largest phone show headed to Barcelona later this month, Samsung has been quick to send out invitations to the event with nothing more than a giant glowing number ‘9’. But Nokia, BlackBerry, and LG may also have a few surprises up their sleeves with speculation of the finest ever camera quality and artificial intelligence debuting at the mobile love-in.

4.       Hygiene giants won’t put up with toxicity

Unilever has threatened to pull its advertising budgets from social media giants such as Google, Twitter and Facebook if no further action is taken to moderate the spread of toxic online content – anything from fake news, to terrorism or child exploitation. The consumer goods company has emphasised that they will “prioritise investing only in responsible platforms that are committed to creating a positive impact in society”. Good work, Unilever!

5.       Happy GALentine’s Day!

Apps such as Bumble BFF and Present ensure single women don’t have to spend Valentine’s Day alone. They allow women to look for female friends in the same way they'd find a date, through reading profiles, swiping, matching and chatting, making these apps perfect for GALentine's Day – the fictional holiday that Parks and Recreation character Leslie Knope created and marked with a women-only brunch on 13 February.


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