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Five things in five minutes

Five things in five minutes
Friday 10 February, 2017

Facebook Lite doubles its users, YouTube monetizes streaming and Pinterest takes real-life inspo and makes it digital.

Here’s five things in five minutes to wrap up your week.

Is Facebook Lite the new global platform?

World domination is in sight as Facebook’s pared-down, low bandwidth app, Facebook Lite doubles in size to over 200 million previously unreached international users and posts an incredible 52% revenue increase! Read more here.

Augmented reality becomes pin-able

Pinterest takes real-life inspiration and makes it digital, introducing new visual discovery tool ‘Lens’. Expect to discover more pins you’ll love with easy, shoppable links.

YouTube takes back video streaming crown

YouTube has launched a new mobile live-stream application with the added bonus of paid, sponsored content. Although incredibly popular in China, only time will tell if the direct gifting and interaction between creators and audiences will take off in Australia!

Stars, selfies and the latest scoop?

Has Snapchat become the new home of reputable news? This week, the New York Times announced its latest foray into the digital market, targeting the millennial generation through innovative content. Check it out here.

More photos, less posts for Instagram

Instagram looks to parent-company Facebook for inspiration as the app introduces album sharing. We can’t wait for more Instagram-able memories, condensed into bite-sized posts!

 

Social media activity was on the rise all Summer, with an astounding one in five Australians using Instagram! Currently, Australia’s top social platforms according to audience size are:

  1. Facebook
  2. YouTube
  3. Instagram
  4. Snapchat
  5. Tumblr

Approximately:

  • Six in ten Australians use Facebook
  • One in two Australians use YouTube
  • One in six Australians use Snapchat
 
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