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Five things in five minutes

Five things in five minutes
Friday 24 June, 2016

Snapchat announces ‘real life’ tech magazine, Facebook’s advertising model steps it up a notch, podcasts are the new Instagram profile and Tim Tam keeps it real with simple yet effective advertising. 

Just when we thought social giant Snapchat couldn’t get any bigger, it has announced plans to publish essays, arguments and narratives about living with technology in a ‘real life’ tech magazine. 

If there’s one thing we love here at Access PR it’s a good podcast! Lindsay Bennett tells us how brands can capitalise on the rise of podcasts and reminds us that 92% of podcast traffic comes from social media platforms. 

There are some key social media trends we all need to pay attention to when growing our brands online, and they include algorithms, the evolution of videos and the importance of monetising posts. 

Facebook is set to own the online advertising world as Mr. Zuckerberg moves deeper into the world of native advertising, which could leave ad-servers in a little bit of strife. 

It’s easy to overthink online advertising, but sometimes a branding campaign is as simple as disguising your new product range in a fun quiz. Now… where’s that Friday packet of Tim Tams? 

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