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Five things in five minutes

Five things in five minutes
Friday 20 May, 2016

Myer and eBay team up to deliver world-first virtual reality department store, Facebook glitch stops us in our tracks and the debate of censorship and UGC continues.  

Thought leadership is the new black, but are you doing it right? Generating new ideas, presenting an opinion and provoking conversation is different to presenting a sales pitch. Allan Tan is here to help, with a bluntly titled ‘5 signs your thought leadership is crap’.

We all realised this week how much we rely on Facebook as we found ourselves with no idea what to do when Facebook all but totally collapsed. Okay, so it probably wasn’t that bad, but it really made us think about how else we can get content to the masses when we can’t share or schedule posts. 

Some say that data science is eating social media agencies in the same way software is eating the world, but in the essence of understanding social media, you need the metrics of data science for your social media research.

Myer and eBay have teamed up to launch world-first virtual reality department store. By hovering over a product, customers can view a 3D model and are given the option to hover over information icons for more detail. What a time to be alive!

Coca-Cola’s user-generated campaign ‘GIF the Feeling’ comes with a list of 3,415 banned words, including Bill Cosby, Perky and Tacos, which has revived the debate of whether censorship is killing the appeal of UGC. 

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