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Five things in five minutes

Five things in five minutes
Friday 13 May, 2016

World stands still as Instagram unveils a new logo, learn how to fake it ‘til you make it and we’ve got some hot tips on engaging marketing campaigns.  

The world came to a standstill as Instagram unveiled its new logo this week. As well as a new logo, Instagram’s UI has had a face-lift and we have to say, it’s looking sharp! 

Are we in a relationship with Facebook that’s a little too comfortable? Daniel Bluzer-Fry assures us Facebook still has surprises for us, and tells marketers that making Facebook a useful platform requires an approach that is equal parts artistic and scientific. 

Insurance companies use fantasy baseball and tips on how to protect a record collection in recent marketing campaigns. In using the likes of Buzzfeed and Gawker, three companies have taken the angle of evoking passion within the consumer to market latest product offerings

Maxus has unveiled a plug and play personalised marketing service, Pie, to help small and medium companies engage and woo their customers for effective results. Maxus claims the product will allow marketers to get the job done without worrying about ad servers, allowing more time to make a campaign more personal. 

Fake it ‘til you make it, baby! A fake business wins a customer service award and there’s a lot within this plan that we could all learn from, including how to make your social channels look shiny and get influencers on board. 

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