Five things in five minutes
Facebook introduces Messenger bots, flavoured milk computer games and doughnut box jukeboxes are this week’s innovative marketing campaigns.
Are you following all the hottest celebrities on Snapchat? Popsugar has published a must-see list of 57 celebrities you should be following, which includes the likes of Jessica Alba, Gwen Stefani, the Kardashian and Jenner clan, Demi Lovato, and 48 more stars willing to give you a look into their private life.
Speaking of Snapchat, word has it that the social media giant is on the hunt for an MD to lead its new Sydney office. There’s no official date as to when Snapchat will head down under, but with Snapchat fast becoming part of every brand marketing campaign, we’re sure the move to our shores will be a welcomed one.
Facebook has announced it will launch bots into its Messenger service. Stating that its focus has been on creating the best and most engaging experience, Facebook announced it will be partnering with a few businesses to integrate deeper interactions with customers. In other words, if you talk to someone about buying tickets to a show, a purchase link will appear in your conversation thread. Creepy or convenient?
Oak Iced Coffee has taken to the gaming world to launch its new Strong Iced Coffee flavour. The aim of the game is to find the least ‘hungrythirsty’ person in Australia and contains 10 levels. The game can only be played once a day at 3pm with a loser prompted to go out and buy a Strong Iced Coffee and share the game.
In keeping with the theme of innovative marketing techniques, Krispy Kreme has launched its new American Classics range with a limited edition 1950s-inspired jukebox. The jukebox doubles as a doughnut box with built-in Bluetooth speakers and each flavour comes with its very own original tune, written and recorded in a Sydney studio.