Five things in five minutes
Instagram updates are the gifts that keep on giving and we discover ways to unlock the secrets of digital influencers.
It’s probably a great idea for all brands to adopt these four tips on how to become an Instagram influencer. After all, if people aren’t hitting that little heart icon, what’s the point? These ideas will ensure your Instagram account is on fleek.
Are celebrity endorsements really worth it? After running a study on the value of celebrity endorsers, UniSA PhD graduate Dr Janet Presell claims that Australian’s are not motivated by the involvement of celebrities with brands, and that such endorsements can often have a negative impact.
Have you ever wondered how much a YouTube or Instagram influencer earns? Or, more importantly, what their 30-day subscriber growth and video view growth is, and how they rank as an Australian influencer? Social Blade has all the information you need.
Burberry is using Snapchat to bring fans closer to its brand. By using Snapcode technology within the platform, Burberry shoppers are able to scan a barcode using Snapchat to unlock content from Burberry’s new campaign for male fragrance Mr Burberry.
Access scored some coveted seats at MAD SYD symposium at Sydney Opera House. Tackling some of the big issues across the globe regarding food security and sustainability, the day’s discussion was themed around the idea of ‘what tomorrow’s meal will look like’. The line-up of talent was stellar: Massimo Bottura, David Chang, Kylie Kwong, Rene Redzepi,food activist Chido Guvera, and social researcher Rebecca Huntley. Sound like your cup of tea? You can catch up on all the talks from MAD SYD here.